Artistic Branding

As an artist, you're often told that its important to develop a recognizable style, a brand. But what does that mean? Many artists stick to a theme, and paint that theme over and over, so they become recognized by their content and style. I personally feel that to grow as an artist I need to explore different themes. I too believe that in order to perfect a theme it needs to be revisited several times. But then I need to move on. Creative ideas can occur almost anywhere and anytime and I try not to limit myself to one theme but rather explore each new idea as it occurs. Perhaps I'm attracted to a new colour palette or a new painting tool or different medium. Each time I venture outside of my comfort zone I grow as an artist , pushing myself to try new things and new ways to express my ideas. In the end, whether I'm painting a landscape or flowers with a brush or a credit card there is always going to be a commonality to my work. And that is, it is painted with my hand, my right hand. For now...